1. Introduction
This Cookie Policy explains how London Blood Tests Ltd (“we”, “us”, “our”) uses cookies and similar technologies when you visit or interact with our website https://londonbloodtests.uk.
We use cookies to improve site functionality, enhance user experience, and analyse how our website is used. By continuing to use our website, you consent to our use of cookies in accordance with this policy, unless you have adjusted your browser settings to disable them.
2. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They help the website recognise your device and store certain information about your preferences or actions.
Cookies can be:
- Session cookies: Deleted automatically when you close your browser.
- Persistent cookies: Remain on your device until deleted or expired.
- First-party cookies: Set by our website.
- Third-party cookies: Set by other websites (e.g., analytics or social media tools).
3. Types of Cookies We Use
a) Essential Cookies
These cookies are necessary for the website to function and cannot be switched off.
- Session management (for bookings and logins).
- Security and form submission.
Examples: __cf_bm, PHPSESSID, XSRF-TOKEN
b) Performance & Analytics Cookies
Used to collect anonymous data about how visitors use our website (e.g., pages visited, time spent). This helps us improve usability and site performance. We do not use these to identify individual users.
Examples: Google Analytics (_ga, _gid, _gat)
c) Functionality Cookies
Enable the website to remember your preferences such as location, language, or previously viewed pages.
Example: cookie_consent_preferences
d) Marketing & Social Media Cookies
Used to deliver relevant advertising and measure its effectiveness. These may be set by advertising partners or social media integrations (e.g., Meta Pixel, Google Ads). You will be asked for consent before these cookies are activated.
4. Managing Cookies
You can manage or delete cookies at any time:
- Browser settings: Most browsers let you block or delete cookies via their settings (e.g., Chrome, Safari, Edge).
- Cookie banner: You can change your cookie preferences directly using our on-site cookie control banner.
Please note that disabling essential cookies may affect website functionality and prevent booking or login features from working properly.
5. Third-Party Services
We may use third-party tools that set cookies, including:
- Google Analytics: website traffic monitoring.
- Meta Pixel: conversion tracking and remarketing.
- Stripe / PayPal: payment processing functionality.
- CookieYes: cookie consent management.
These providers have their own privacy and cookie policies, which you can review on their respective websites.
6. Changes to This Policy
We may update this Cookie Policy from time to time to reflect legal or technical changes. Updates will be posted on this page with a revised “Last Updated” date.
